How can Korean Big tech like Naver and Kakao keep AI ethics?

Clova to Papago. There are quite a few of Naver’s artificial intelligence that can be used in everyday life. When the translator Papago first came out a few years ago, Papago’s translation skills was kind of awful. It has become excellent enough to overshadow the memory of “Oh..That’s just the machine.”

Kakao is similar. Starting with a cute-looking Kakao Mini AI speaker, all chat rooms on Kakao Work, Work platform of Kakao, are equipped with an artificial intelligence secretary called ‘Casper’.

In fact, most of the artificial intelligence we use is the work of Korean big techs such as Naver and Kakao. If we expand the scope to overseas, we also can find Google, Amazon, and Microsoft. Of course, there are small artificial intelligence companies like ScatterLab that have recently ignited artificial intelligence ethics, but it is almost up to Big Tech to develop artificial intelligence. Nowadays companies such as Hyundai Motor, LG, and Samsung, as well as mobility companies such as SK, and heavy industries such as Doosan are rapidly commercializing artificial intelligence and robot technologies as well. Of course, Elon Musk created OpenAI, a non-profit research foundation that advocates AI for all, but the latest GPT-3 model alone requires enormous computing power, and artificial intelligence will eventually grow into big techs that build data centers and absorb development resources.

Big Tech Emphasizes Artificial Intelligence Ethics

Naver unveiled its “Naver Artificial Intelligence (AI) Ethics Rules” on February 17, 2021. Since 2018, it has worked with SNU’s SNU AI Policy Initiative (SAPI) to integrate social needs for AI and Naver’s corporate philosophy. It has five provisions including developing AI for people, respecting diversity, and protecting privacy and information. On the same day, Kakao trained all its employees on the ethics of artificial intelligence algorithms. In fact, Kakao announced the ‘Algorithm Ethics Charter’ earlier than Naver. This time, all employees were educated in ethics. Google has set principles for AI and Microsoft is similar. Amazon sponsors research on artificial intelligence fairness with the help of the US National Science Foundation. Facebook also established an AI ethics research center in Germany.

But AI ethics is their own league

The problem is that this ethics is, after all, their own league. Former Google employee Jack Paulson, who left Google a few years ago, resigned in protest of Google’s ‘Dragonfly Project’. The Dragonfly Project was a development project for a search engine exclusively for China, which was secretly developed by Google. After withdrawing from the Chinese market, saying that the Chinese government’s censorship violates human rights, Google develops a search engine that sympathized with the Chinese government. The search engine was aimed at enabling the Chinese government to virtually fully monitor user search records, such as user search records linked to personal phone numbers, adding “blacklist” words at the request of the Chinese government, and allowing partners to access user search records. 1,400 Google employees even signed open signatures against the project. Jack Paulson left the company, saying he could not follow Google’s unethical behavior. In fact, there was another case like this. Maven, a project developed by Google that allows the Pentagon, United States Department of Defense, to use AI to secure data in high-definition video to secret places, was also scrapped by Google employees. After all, it is so hard to guarantee “transparency” on its own. In other words, the AI Ethics Charter made by itself is overshadowed.

What is the area of politics that regulates Big Tech?

There is, of course, the power to regulate them. The problem is the lack of familiarity with technology. As evidenced by Mark Zuckerberg’s congressional hearings last year, those in charge of controlling big techs often know little about the technology itself. According to livescience, Chaudhry, Accenture’s AI manager, pointed out, “They are doing their best to tackle something outside their home, but intellectual knowledge, the source of their power, is dictated by the very big techs they regulate.” Dr. Ben Wagner of Germany’s Delph University of Technology pointed out, “No matter what measures are taken to regulate AI, the idea should be global, not US-centered.” Technologies being developed by Google and Amazon will be distributed around the world. This is because decisions made in the United States affect not only Americans but also more. Facebook and Google have become the ‘daily life’ people around the world use every day. After all, AI ethics is a global challenge. After all, AI ethics, which is not binding, is just a lethargic cry.

AI for everyone

Camilla Harris, who recently became vice president of the United States, was the first woman and first vice president of color. She said this in her vice-president-elect speech. “The struggle from the time when women did not have the right to vote and the struggle of countless women to find their rights have put themselves here. And even though she won the title of ‘first’, she would not be the last.”

Politics seems to belong to politicians in a way. There are many people who think, “Just living well alone is the best,” without even paying attention to what the president, vice president, and politicians representing the country do. But politics is our ‘life’ itself. They are the ones who decide our daily lives, and they are our representatives who we have elected by exercising our precious voting rights. If politics doesn’t work well, our lives will be difficult.

Artificial intelligence is the same as politics. From now on, we will live an inseparable life from artificial intelligence. Artificial intelligence ethics is not just a matter of big techs like Naver, Kakao, Google, and Amazon. It is a problem for all of us who will live with artificial intelligence. Just as many women have tried to be treated as equal human beings to have suffrage, furthermore to become politicians representing the people, artificial intelligence should be. We can participate only if we know this point. We hope Kakao, Naver, and numerous big techs to have everyone involved in protecting ‘ethics’. Naver said they would help start-ups. No, we have to help each other. Artificial intelligence seems to be the area where ‘collectivity’ can shine the most. In order for mankind to use artificial intelligence for artificial intelligence without being dominated by artificial intelligence.

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